It was just a few years ago when online marketers acknowledged the fact that publishing a high volume of content will not help them to boost the rank of their website. Consequently, several online marketers started following the pattern of posting high quality content on their website and optimizing them to boost the rank of their websites.
In the initial stages, content was largely limited to simple written words, but it is no longer the case today. A comprehensive content strategy adopted by SEO experts now include written work like eBooks and blogs as well as media files such as visual assets, podcasts, and videos.
It is true that video content is on the rise these days, which means that you will have to find ways to optimize them to use them as a part of your SEO marketing strategy. YouTube is one of the most important marketing platforms and is used by millions of professionals from all around the globe. So, learning to optimize your YouTube video might help you in a number of ways.
Below are a few search optimization tips for YouTube that every online marketer should know.
Title
One of the first things that attract viewers to videos is certainly the title, which means that the title of your video has a crucial role in determining whether viewers will click on the video or not. So, give titles to your videos that are not just compelling but also concise and clear. In addition to that, you should also note video title with an exact keyword match to draw in more viewers.
Description
As per Google, the official character limit for each YouTube video description is limited to 1,000 characters. Even though it is okay to use all of those characters, remember the fact that viewers are not here to read a story but to watch a video. In addition to that, YouTube only displays first two or three lines of the descriptions, which means that you will have to limit the description to about 100 characters for the best results.
Tags
Several experienced online marketers prefer to use tags in their YouTube videos in order to give viewers an idea of what the video is actually about. However, you are not just informing the viewers about the video through the tags but to the platform too. YouTube uses these tags “to understand the content and context of your video” and places your video along with similar videos.
That’s it. Use these three simple yet effective tips creatively in your YouTube videos and see the results for yourself.