Smartphones have become a preferred way to access the web these days. However, most websites on the internet that are developed for desktop use are inappropriate for mobile viewing. Such web pages, when viewed through smartphones, can result in slow loading times, improper interface, and unfriendly navigation. To alleviate this problem, Google has come up with its Accelerated Mobile Pages (AMP) project that optimizes a web page for mobile devices by reinforcing features such as tap-friendly interface and faster loading times.
AMP consists of three major components chiefly – the AMP HTML, a specific HTML format that optimizes the contents to fit on a mobile display; AMP JavaScript; and Content Delivery Network (CDN). AMP is widely used in SEO for properly optimizing a page for viewing on mobile devices. This will benefit the SEO strategies implemented on a site significantly, as it will help to deliver the content commonly across all platforms whether mobile or desktop. Below are some of the key benefits of Accelerated Mobile Pages (AMP) in terms of SEO.
Faster Loading Times
One of the major benefits of implementing AMP is that it offers faster loading time for the web pages when accessed through a mobile device. An improperly optimized website can have slow loading when accessed via a mobile device. This can dissuade most users from visiting the website again. Implementing AMP, on the other hand, will help in increasing the loading speeds of the web page, thereby offering good traffic and popularity among the users.
Enhanced Visibility for Publishers
Pages that are enabled with AMP will be displayed along with a green symbol in the search results. This will greatly enhance the chances of being clicked by users. Moreover, the quick loading times and mobile friendly experience will prompt most users to click on pages that come with the AMP feature. Newer updates to Google’s News carousels have also enabled the use of high-resolution images in the AMP content, which can draw more user attention.
Higher SERP Rankings
AMP-enabled content will rank much better in the SERPs. A web page optimized for AMP will also get displayed on the Google News carousel thereby offering a major boost to the SEO strategy employed and improving the rankings of the page. The contents will also be shown along with the top results in the carousel that will enable much higher SERP rankings.