Some of the digital marketers and SEO experts focus more on driving traffic to their websites and often lose track or pay less attention to the conversion rates of these sites. This is can be a costly mistake in the long run though, because fewer conversion rates mean that you are gaining fewer customers, which is something businesses don’t want to happen.
If you are not able to lure in more customers to the products and services you are offering even after implementing a good digital marketing strategy, then it is high time to assess your online marketing plans and SEO techniques. This will enable you to identify the common SEO mistakes that are lowering your conversion rates and making your marketing campaigns unsuccessful.
Below are some of the common SEO mistakes that affect the conversion rates of a website.
Complicated Checkouts
Asking your site visitors or potential customers to share too much information at the checkout or in any form is a major turndown factor. Web users get quickly frustrated when there are plenty of steps to fill the forms, which mean that you should only collect the necessary information from them to complete the sales. In addition to that, you should also cut down the number of steps to a minimum.
No Online Support
Online shoppers and web users love to buy products and services from websites that come with online support services such as real-time chat and calling. This helps customers to know more about the products that they are looking for. Moreover, they also know that they will get instant help when one of their purchased products is not working.
So, if your website lack such a support system, customers will be a little bit hesitant to buy what you are offering. This will also help you to have better relationships with their customers and easily earn their trust.
Slow Page Loading
You must constantly check the loading speed of your website to ensure that your customers get access to your sites as fast as possible. This is because users do not like to wait for sites to load, and when this happens, they look for alternative options.
If you wish to avoid such hassles, it is best to optimize the large files and images in your site and adopt other necessary methods to improve to loading speed of your web pages. If you don’t know how to do that, hire a reputed SEO services provider for help.