Web Presence Optimization deals with the science of being included in the search engine results. It is the fusion of search marketing, reputation management, social media, social PR and content marketing. The term Web Presence Optimization has both an explanational definition and a logical one. In simple terms, it is the evolution of Search Engine Optimization or it is “SEO on steroids”.
Web Presence Optimization helps to get your name, product or service, and company found online when people search for what it is that your business offers. The various elements that make it possible include social networking, blog commenting, content marketing, reputation management, social PR, media sharing, and social bookmarking.
Importance of Web Presence Optimization
As Vanessa Fox puts it in her book, Marketing in the Age of Google: “Your online strategy IS your business strategy”, planning Web Presence Optimization is crucial for a business to succeed in today’s competitive world.
- Statistics show that more than eighty percent of the considered consumer purchases start with online search and more than ninety percent of the B2B purchase cycles start online.
- Web presence of your business is not just limited to your blog and website. Prospective buyers may find you first on a social media network, on any content network like SlideShare or YouTube, in a blog post that is written by an important influencer, in any online business directory, in any online news releases, or in any other online venues.
- Search is no longer limited to Google and Bing. If we consider the volume of searches, then YouTube and Facebook should also be considered “search engines,” as these ranks for the second and third largest online searches.
All these points make it clear how important it is to have a good and working Web Presence Optimization strategy. For many businesses, particularly those on the B2B side, if prospective and potential buyers are unable to find you online, you do not exist for them. Web Presence Optimization framework offers you a structured approach to improve and maximize your online presence, and you should make sure to employ the strategy for your business.