We all know that the best practices and guidelines for the online marketing and Search Engine Optimization (SEO) industry are changing constantly. No one knows when Google will release a new update and change everything. Due to this, you cannot just rely on the traditional SEO techniques to grow the reach of your websites
In fact, you need to keep yourself updated on the latest trends and hire a reputed online marketing business that can help you promote your website. Below is a list of some of the latest trends in SEO at present that you should be aware of.
Accelerated Mobile Pages
The increase in mobile search over the last few years has reshaped SEO. Studies show that about half of the overall traffic to websites is through mobile devices. This is why Accelerated Mobile Pages (AMP) has become an important SEO trend to follow.
Simply put, AMP is the new standard developed by Google for webmasters to design websites functional on mobile devices and is a much simple and light version that is based on HTML markups.
Rich Answers & Snippets
You might have noticed that the Google results are now well framed and feature the necessary basic information for a search query. This will help users easily get ideas on their search queries without the need to dig deeper into the links.
Using rich snippets will let you rank better on search engine result pages and will help you feature the answers, as rich answers and schema will help search engines to understand the content of your web pages in a better way.
Voice Search
Users like to ask what, why, who, when, and where to get information that they are looking for, and with the introduction of the voice search feature in Google, it has become much easy to find the correct information.
Users just need to ask the query and Google will offer the search results for the query. This is why webmasters should optimize their websites for voice search. In fact, it is imperative to optimize the web page content for voice search and featured information to get quality traffic.
Multi-channel Marketing
None of the online marketing campaigns is complete without social media marketing, as social media connects brands and users across the world. Moreover, you can widen the potential audience of your website by marketing your brand on the various social media platforms to have the best conversion rates and return on investments.