Search Engine Optimization (SEO) and social media together form a great combination that needs to be taken advantage of carefully. When both of these are utilized together in an effective way, they are sure to boost your results. Below is a quick look at how social media can work together with SEO perfectly.
Quality Content Boosts External Links
If you have a, say, fashion or food blog, you will definitely have many posts on your site in the niche. If your website is rich in contents and has relevant keywords, the visitors surely will share your articles to their social media profiles.
In addition to creating an external link and boosting up your backlink profile, social sharing will also improve your brand awareness. Hence, make sure that your site is user friendly and see to that it is easy for the users to share your posts to their social media accounts. One of the good ideas is to add a social sharing button beneath or at the sidebar of your articles, which users can use share your content.
Social Media Posts and Profiles May Rank on Google
You might have noticed that whenever you search for a company in popular search engines like Google, its social media accounts show up in the results page as well. Search engines like Google treat these social media platforms as a separate page and index those too. So you need to have a strong profile in all famous social media sites as well.
Firstly, you need to brand your social media account by including things like an official logo and banner image with offers and deals. Then to complete your profile fully, include as many details as possible, and post regularly so that your “followers” can know that you are active on that particular social media site.
More Number of Followers in Social Media Send Positive Messages to Google
For getting higher ranking on Google, it is necessary that you have more number of followers; higher the number of followers, the better the ranking gets. For example, a website that has only 100 followers will not rank as higher as the one with 10,000 followers.
Social media followers help to build up the credibility and authority of your brand, showing Google that your brand is liked and received well by the users. However, note that paying an incentive for getting followers or adding followers using black hat tricks will not reap in any good results. This is because most social media sites use advanced algorithms to detect fake users and ban them.
Besides, social media is all about engaging with people, both regular customers and potential clients, which means it will bring forth the intended results for SEO only if incorporated in the right way.