Search Engine Optimization (SEO) is essential if you want to rank in search engine results. Having a good ranking is sure to improve the reputation of your website or online marketing company. We know that specific algorithms are used to decide a web page’s rankings by assessing their relevance to particular search terms. However, the main thing to be noted is that these algorithms are constantly changing. Therefore, given below are the key factors you should know about the SEO ranking in 2018.
Content Relevance and Quality
Many SEO marketers and online marketing companies model their content for search engines; however, this will not work anymore because new algorithms are designed to see the things as a user would. Therefore, you should create interesting and unique contents for your audience to earn more clicks, which will in turn, lead to higher rankings. Though Google stated that contents with even a few sentences could rank, it would be better to create one with at least 300 words.
Technical SEO for Ranking
The technical aspects of SEO are often easier than content creation. To increase your page views and the time spent on the site, there is a need for a well-performing and fast web page. For instance, the page speed can make or break your site’s performance. If it is very slow, users will not wait around for a long time to see your content. There are many tools like Google’s PageSpeed Insights, with which you can check your page loading speed, and fix the issues, if any.
Domain Authority, Referring Domains, Internal Links, and Backlinks
The pages that have a higher ranking on SERPs (Search Engine Result Pages) have a high domain authority. Websites are given scores between 1 and 100; the higher the score, the more reliable the website is (technically). Your domain authority will increase if your page has lots of reliable high-quality backlinks. However, note that if your website is associated with spam, repetitive, or low-quality links, the domain authority will go down.
Media Files, Videos, and Images
Images, videos, and media files show search engines that your website has high-quality content. Hence, to improve your ranking positions, you can provide a mixture of media relevant to the search contents. You can make it even better by optimizing captions, titles, Alt text, and Meta descriptions. Make sure that your captions, titles, and other data are optimized using the keywords you are targeting; yet keeping them relevant and related to the media files always.