Developing single page websites has become a major trend these days, at least enough that you may be tempted to do the same. Such sites are undeniably beautiful and mobile friendly. However, if you are a business, especially a small business, there are a few drawbacks, that keep it from being the best choice.
Single Page Web Design Gets in the Way of SEO
Every link in a single page website leads to the same URL, which makes it a great choice for making page authority. Nevertheless, this throws away every other thing you want to accomplish with SEO, especially ranking the relevant search terms. Multi page websites, on the contrary, allow you to optimize each page for a different keyword. This lets you build websites that can target a wide range of search terms.
In addition, you will not be able to properly handle more than two keywords at best on a single page website, at least not without losing sight of the Google rankings. Even Google has said that single page websites do not always work for SEO.
Single Page Development Affects User Experience Badly
Despite its visually stunning and creative design, users can get frustrated with having to scroll continuously while moving through a single page website. This takes away from the overall experience. While there are single page sites which use links that allow jumping to different sections on the same page, most people are unfamiliar with how that works. This may cause them to overlook these tools and get confused by the complexity of the website, pushing away visitors and purchases.
You Cannot Discuss Topics at Length
Setting up detailed, informative content on a website is a way to gain reputation as a thought leader in the field. SEO experts even follow the practice of dividing content into categories, so that people can get comprehensive coverage of what’s happening in various industries. On top of this, the content marketing strategies used by many websites contain detailed plans of what content they will put up on their websites.
However, such strategies do not lend well to single page websites, since it is impossible to offer all the written material while keeping the page short and navigation-friendly. This is the reason why such sites must focus on basic topics instead of delving into more in-depth material.