If you are new to the world of digital marketing and search engine optimization, then you might be probably wondering what the term “SEO content” really means. In simple terms, the information that is used for the sole purpose of acquiring greater ranks in the search engine pages of Google can be defined as SEO content.
It is crucial to note that only paying attention to search engine traffic while developing content can bring serious challenges to your content marketing strategy. Therefore, you should try to develop unique and attractive contents that please both potential customers and search engines. Some of the most popular types of SEO contents used by digital marketers and SEO experts are as follows.
Product Pages
The bread and butter of most retail e-commerce websites across the globe are product pages. It is significant to note that an excellent product page can be used as a PPC landing page and as static page content. So, make sure put in extra effort to create a captivating product page that captures the attention of your customers.
Blog Posts
One of the simplest ways through which you can create a regular and consistent stream of SEO content is through blogging. Blog posts should be more creative and engaging, as they more likely to lure in web users than product pages.
Press Releases
Feature pieces, latest news, and interviews are usually included under the term “Articles” or “Press Release” in the world of search engine optimization. This implies that these types of SEO contents can be usually seen on magazine-style or newspaper websites.
Lists
An article, which is composed as a list, such as “4 Effective Tips to Improve your Blogging Strategy” or “3 Ways to Improve the Organic Click Through Rate”, can be termed as “lists”. Articles that come with these types of headings are more clickable as they are easy to read through.
Guides
In simple words, guides can be described as longer pieces of contents that give internet users a clear idea on how to do something. Articles such as “How to Fix Google Analytics Not Tracking or Working Error” or “How to Enhance the SEO Strategy Using Google AdWords” are simple examples of guides.
Videos
The number of video contents on the web is relatively limited when compared to images or texts. However, the popularity of videos have significantly increased over the last few years and digital marketers have found out that creating relevant video contents about products and service will lure in customers.
Infographics
Infographics can be defined as large format images that come with a lot of information on a single topic. Designing an infographic about one of the products or services your company is offering will allow your potential customers to know more about your brand and help you to rack up plenty of backlinks and page views.
Slideshows
If you wish to display a series of related pictures, then you should consider creating a slideshow. However, make sure to put attractive titles, file names, and captions on the slides because it will urge web users to check out your slideshow.
Glossaries
Most of us use Google to look the meaning of terms that are unknown to us and no one uses dictionaries anymore. So, creating a well-built glossary with industry-specific terms is a good move because it might help you to get more traffic to your site.
Directories
A directory can be defined as a simple yet useful taxonomy of links to resources or sites that is around just a single topic. For instance, if you are working on a perfume blog, then creating a directory of locations from where users can buy the perfume will do wonders for your business.