Leveraging your Customer Reviews for Good SEO

by Admin

Mobile browsing heavily affects the rewards that your SEO efforts are able to reap these days. One result of that is a strong need to focus on customer reviews, which business owners across the board have started doing long since. Reviews work in two ways – they let prospective buyers find out more about your brand, and draw favor from search engines by forming automatic content.

Why Online Customer Reviews are Important to Local SEO

The short answer is simplicity itself: Google likes whatever users like, and users like seeing good reviews. SEO is nothing if not making your website more Google-worthy, and to achieve that outcome with regard to online customer reviews, you would need to watch the following things.

  • Quantity: It is important how many reviews your site has. Google understandably prefers a healthy number of these – somewhere between ten and twenty. Do not get carried away though; that would simply leave the site cluttered.
  • Ratings: No matter how repetitive this point gets, it will never lack in relevance. The actual ratings you receive in your reviews must be good. It is fine to have some that you would not publish on your landing page, but the average score should be enough to make Google take note. Remember: quality is always a solid requirement.
  • Keywords: If the product name or keywords get added to your reviews, Google’s bots would take the latter as a sign of website content relevance. At no stage of SEO do keywords lose this kind of power, so try to get your customers to properly name the product they bought from you.
  • Web Development
    Importance Of Local SEO

    Competition: Your competitors are sure to leverage the reviews they get from customers, but being early in this does not mean they would do better than you on the SEO front, or even in sales. Take your time putting together a promising and detailed strategy, and work steadily to outrank them in the search results.

  • Mobile: The thing about mobile website users is that they rarely waste time looking at stuff that does not help them. If one sees something they like to buy, the first thing he or she does is look at the reviews, right after a gander at the product image. From your side, it is a smart approach to set all this up in a mobile-friendly format (you will need your web development team on the same page for this), not just to spare them trouble, but also to get them more inclined to buying.
Published: December 4, 2018