In simple words, guest blogging can be defined as the process of contributing a post or article to the blog of another person to build reciprocal links and to increase exposure. As you would probably know, links are one of the strongest ranking factors in Google and guest blogging gives you a strong chance to secure a backlink from another website.
Most online marketing and Search Engine Optimization companies all over the world incorporate this strategy to lure in more customers to their website. However, guest blogging is no simple task; in fact, it requires a lot of study and research, and a bit of smart tactics, to do it successfully. Below are a few guidelines to follow while writing guests blogs to earn a place on an influencer’s website.
The Purpose
Before you start guest blogging, you need to ask yourself why you are doing it and how it can benefit your website. Most digital marketers are looking for exposure or backlinks, while others are just trying to convey their thoughts and ideas to a wider audience. Therefore, you will need to do initially decide what you wish to achieve through guest blogging.
Find the Right Blogs
Several online marketers often fail to pay attention to the fact that they will need to find websites in the same genres (almost the same, at least) for guest posting. Therefore, you will need to spare a quality amount of your time to identify the right sites that are suitable for posting your guest post. For instance, if you are running an entertainment website, then look for popular sites in the same niche to attract more customers to your article.
Do Something Unique
Unique and fresh contents always have the ability to capture the attention of viewers. So, scroll through your influencer’s website and see what type of contents are they posting. Try to come up with a fresh and unique idea, as it will help you to grab the attention of the influencer, as well as that of the visitors. Pitch your ideas to them, ask for suggestions, and then write a good post as per the guidelines.