Most entrepreneurs will be aware of the importance of having a well-designed business website and getting regular website traffic. However, most of them often fail to realize the fact that getting traffic alone will not convert their potential customers into actual buyers. If you are planning to build a strong online presence for your business and lure in more customers to your offerings, then you will need to keep your website visitors on your business website for a longer period.
If your business website is generating as many conversions and leads as possible, then it means that your SEO techniques are working. On the other hand, if the time spent by visitors on your website is too low and if you are finding it really hard to acquire new customers, then you will need to rethink about your SEO and online marketing strategies.
It is crucial to realize that if you are able to increase visitor time duration, then your chances of luring in more customers to your business is also higher. Moreover, it will also enable you to secure a higher website ranking on the search results page of Google.
Being said that, trying to make your visitors to stay on your website is certainly one of the most difficult challenges faced by online marketers and SEO experts these days. Below are three simple tips that will help you to make your visitors stay on your business website for a longer period.
Calls-to-Action Buttons
The first thing you should do is place strategic calls-to-action buttons on each page of your business website because it will eventually result in revenue generation. For instance, placing a contact us form on the product page of your website will urge visitors to call you to know more about the product.
Exit-Intent Pop-Ups
Exit pop-ups, which appears right when visitors are about to leave your business websites, are very effective. Content specific exit-intent pop-ups that direct visitors to a relevant blog post will enable them to learn more about the product or service you are offering. This additionally provided information might also urge them to buy the product.
Engaging Visual Contents
As you would probably know, visual contents always have the unique ability to attract and engage website visitors. Including lots of appealing and relevant visual contents such as reviews and information about the products will urge the visitors to stay on your page for longer time and actually try the product.