Debunking Some Common Myths about SEO

by Admin
Online Marketing and SEO

People who are entirely new to start an SEO company may not be very much aware of the entire process of Search Engine Optimization. At first, it all may seem quite difficult, but the more you learn about it, you can understand it better and work to get good results for your content. However, there have been many myths related to SEO and online marketing over the years, and being aware of that will surely help you to create a prospective SEO campaign.

Obviously, the primary thing you must know is that the algorithms used by the search engines change continuously. There is a misconception that following age-old methodologies always work, as they are tried and tested. However, you need to be updated of the new algorithms and implement necessary steps accordingly to stay competitive in this modern digital world. Given below are some of the other common myths about SEO.

Google Penalizes for Duplicate Content

This is true when we take copying content from other websites into the picture. However, duplicated pages on a website do not fall into this criterion. Google never penalizes for having duplicate contents if they have proper canonical links. These duplicate pages are folded jointly in the catalog, and instead, an alternate version of that page will be shown in the search engine results page. In fact, professional SEOs give Google many signals such as the page they need indexed, usage of canonicals, internal links, and sitemap that points to the target page.

The Disavow File Maintains a Link Profile of the Site

One of the historic responsibilities of an SEO company is removing a backlink profile of a site by denying spam or low quality links. However, Google’s algorithms for optimization have been becoming better over the years in order to understand these kinds of low quality backlinks better, and knowing when it should be ignored. Therefore, it is not necessary for professional SEOs to update and maintain a disavow file.

Page Speed is an Important Ranking Factor

The site speed has been an important factor used by Google since 2010, and you may think that it is the key part of the algorithm. However, Google has planned to initiate a speed update in 2018. Google uses speed only to differentiate between normal pages and slow pages, and Googlebots index all the pages that may take up to 3 minutes to respond. Yet again, page speed does affect the user experience a lot, and that might indirectly affect the repute of the website.

Published: May 29, 2018